Amplify Your Marketing

Simple Strategies to Use What You Already Have to Make a Bigger Impact

By Stacey Johnes and Regina Novickis

Each one of you likely has marketing materials already created for your business. They could be in the form of content you have developed for your blog, or perhaps tips that you provided in a newsletter. Have you thought about taking this existing information and making it work harder for you?

For example, if you are a party planner and have great decorating tips for the holidays, there are several easy ways to get that content "out there" and have more people learn about you. If you are already using these tips in a newsletter, take the same information and do the following:

Create a press release outlining these tips and distribute it via PR Web, a low-cost distribution service. Web sites and blogs will likely run your content, and at a minimum, this helps your search engine pickup in the future.

Tweet about your tips, driving new users - and potential customers - to your web site.

Offer to author an article specifically for one publication, web site or blog, using these same tips. Offering someone original and exclusive content is incentive for them to run your information and promote your business.

Hold a teleseminar in which you offer some of the tips to your audience during the call; to drive more people to your web site, offer the remaining tips as a free special report available only by joining your online mailing list.

Using a simple video recorder, demonstrate one decorating tip per day for a week leading up to the holidays; post the videos on your web site and promote new posts each day via Twitter.

With no additional need to create new content, you have now generated a great, buzz-building marketing campaign.

Regina Novickis and Stacey Johnes have nearly 30 years of combined experience helping both emerging and global brands take off and enter the spotlight through public relations. They apply their creativity, strategies and proven know-how to help business owners and experts get their message out to the world. If you’re ready to get your company off the ground and soaring through the incredible power of public relations, get your free tips now at www.PRTakeoff.com.