What can you do to promote your business in 2010?

Ads - in trade publications to keep your name in front of current and future clients

Trade Associations – many have smaller periodicals to their members in which you can advertise

Trade Shows – an opportunity to meet and greet many prospects in one location

Press releases – send real news about your company to the media

Specialty Items – small gifts to be passed out when cold calling or visiting clients or trade shows

Cold Calling – telemarketing and mail works when you have a plan of action.

Directories –get on as many as you can afford to keep your name out there – many are free

Banner ads – good solution for internet savvy clients – how many of your clients use which sites?

Email blasts - to current clients reminding them what products you have to offer

Email blasts - to prospects advising them of the products you have to offer

Postcards – mailing to current clients or old clients to remind them what you offer

MultiSensory Response Devices – a gift included in a box or envelope to get attention and guarantee a warmer lead when you call for an appointment

Leave Behinds – Something for their desk or more information about your company

Newsletters – can be print or email blasted or posted on your website with an invite

Cooperative ventures – Can you take advantage of advantage of any co-op programs? What about selling ad space on your newsletter to your vendors or suppliers?

Website Optimization (SEO)– review your current site and see how you can make it more user friendly

Adding benefits and services they want – and get it to the top of the search engines

Website Analysis – what features, services do you need to make your website a favorite in the industry?

Landing pages – one product with a white paper to push your name to the top of Google Search engines

Context Marketing – don’t rely on branding to get your name out – consider context marketing, too.

Social media – Facebook, Twitter, Linked In and Blogs. Again with the optimization on the web

Webinars – promote your company as experts to your clients and prospects

Podcasts – interviews that can be posted on your site and Utube. You’re the expert.