5 Ideas for your Next Email Newsletter

Sending out your newsletter as an email gives you the opportunity to include links to other sites and more information for your clients. You want to keep your customers informed, consider you a resource for information and remind them of additional products and services you have to offer.

1. Event Recommendation

If you have a local business, you can use your email newsletter to advertise local events. The events can be your own or others in the local area that would benefit your readers. For example, a nursery can alert their readers about a local home and garden show. As an insurance agency, any charity walks or runs, sporting events, community events are a nice touch in your newsletter.

2. Testimonials and Case Studies

Make testimonials and case studies part of your message. Testimonials from your clients alert new prospects that your current clients are happy with your products/services. Case studies share information about the great job you did for someone and how you did it. Without giving away too much information, you’re encouraging your readers to challenge you.

3. Answer Questions

Why not include a section in your newsletter that enables your readers to send in questions? Until it gets started consider a Q&A section. Make it easy to read, quick and informative.

4. Humor

Everyone needs to smile now and again. Jokes, anecdotes, slogans, quotes and cartoons are now readily available through the Internet. Just be sure you aren’t “borrowing” without paying. You don’t want to get caught using something unauthorized or that you need to purchase and didn’t.

5. Links to Resources

You want to become a resource to your readers so consider linking to valuable sites that give them more information. If you’re talking about Flood Insurance, find a link on the Internet about cleaning after a flood, or a human-interest story about a flood survivor.

If you need assistance in preparing or sending out email newsletters, give us a call.